NEWPEN

Writing, colour and creativity for everyday life

Newpen is a Brazilian writing instruments and stationery brand with an identity shaped by colour, creativity and the search for new ways to make writing more expressive.

The Newpen range distributed by JB Comércio Global brings together products developed for different moments of writing, studying and creativity, combining functionality with colours, formats and concepts that give each collection its own identity.

Among the brand's most distinctive products are Sensations scented ballpoint pens, available in 10 different fragrances, adding a sensory dimension to the writing experience. The Sensations 2.0 line takes a different visual approach, with metallic-effect finishes in gold, silver and rose gold.

Colour and fragrance are also present in the Be Bold line, with neon and pastel highlighters featuring different scents, designed for studying, organising and highlighting information.

The portfolio also includes Lápis Infinito, a product that reinterprets the traditional pencil-writing experience through a format developed for extended use.

This combination of functionality, colour, fragrance and creativity gives Newpen a distinctive identity within the world of writing and stationery, through products designed for different moments of everyday life.

Newpen and JB Comércio Global

Newpen has been part of JB Comércio Global's Exclusive Brands portfolio since 2020.

JB Comércio Global is the exclusive distributor of the brand throughout Europe, bringing Newpen products closer to professional customers and points of sale across different European markets through its distribution, sales support and marketing structure.