Newpen is the personification of the concept of cute stationery, which unlocks emotional memories and awakens positive feelings of joy and lightness, with irresistible pieces for studying or working.
- Newpen aims to unlock emotional memories and awaken positive feelings of joy and lightness. With irresistible pieces for studying, working, or creating, the Brazilian writing brand has revolutionized the market with solutions that combine innovation, practicality, beauty, and design;
- With very attractive prices considering the quality of its products, Newpen wins the hearts of stationery and writing lovers every day in the countries where it operates. Despite having more than 40 years of history, the brand continues to surprise, launching products that respond to current needs, whether for functional or sustainability reasons. An example of this is the Infinity Pencil, where a single pencil is equivalent to 100 traditional pencils;
- The brand's scented products, such as Sensations gel pens and Be Bold highlighters, have become public favorites, making Newpen the benchmark in scented writing. These items are ideal for illustrating, coloring, and drawing, with delicious fruit aromas such as banana, blueberry, and strawberry, or the irreverent scents of the Be Bold Fast Food line, inspired by pizza, bacon, or popcorn;
- At the same time, Newpen does not neglect the classics that made it famous, such as the Ginza family of brush pens, indispensable for anyone who wants to explore the world of lettering and creative calligraphy;
- Exclusive distribution throughout Europe ensured by JB Comércio Global since 2020.



