JB Comércio Global began its operations in 1998 as a wholesaler of stationery products. Over the years, the company grew, diversified its offering and evolved alongside the market and the changing needs of its customers.
In 2011, this journey expanded into the digital world with the creation of JBnet, our online platform for professional customers. In 2020, we entered a new stage with the development of our Exclusive Brands, beginning with Caderno Inteligente and Newpen and progressively expanding our activities into the distribution and development of differentiated brands.
Since then, new brands, markets and areas of activity have become part of our journey, building on the experience gained since 1998 while maintaining our drive to discover new ideas and opportunities.
1998
JB begins its operations as a wholesaler of stationery products, with 400 m² of retail space and a 100 m² warehouse.
2002
Expansion of the Cash & Carry, increasing the display area from 500 m² to 900 m² and extending the range to include different product categories.
2004
Creation of a new area dedicated to books, continuing the diversification of JB’s product offering.
2008
Further expansion of the facilities, with the Cash & Carry reaching 1,000 m², supported by 700 m² of warehouse space and 500 m² of offices.
JB receives its first PME Líder distinction from IAPMEI.
2011
Launch of JBnet, an online B2B platform exclusively for professional customers, marking a new stage in our digital relationship with customers.
2012
Achievement of the first certification of the Quality Management System under the ISO 9001 standard.
2015
Installation of a photovoltaic system for self-consumption, comprising 66 solar panels with a capacity of 15 kVA.
Replacement of fluorescent lighting throughout the facilities with LED lighting, continuing the adoption of measures aimed at improving energy efficiency.
2018
Creation of a new physical space dedicated to toys.
2020
A new stage begins in JB’s activities with the development of our Exclusive Brands and the representation of Caderno Inteligente and Newpen, establishing an area dedicated to the distribution and development of differentiated brands.
2021
Expansion of the brand portfolio with the addition of MT Masking Tape.
First participation at Intergift in Madrid with Caderno Inteligente and Newpen, strengthening JB’s presence in the Spanish market.
2022
Litem/Sysmax joins JB’s portfolio of represented brands.
2023
Expansion of logistics capacity, bringing JB’s total facilities to more than 3,000 m².
2024
Expansion of the portfolio with the addition of Cool Bottles, Cavallini & Co., Morris and Happily.
Launch of a new B2B platform exclusively for professional customers of our Exclusive Brands.
2025
HERMA, TopStick and Tecnodidattica join JB’s brand portfolio.
Creation of the Espaço Tendências within the Cash & Carry, dedicated to showcasing new products, trends and differentiated products.
2026
Certification of JB Comércio Global’s Environmental Management System under the ISO 14001:2015 standard.
